Joico is proud to join Love Out Lavender in the fight against cancer. We’ll match the fundraising efforts of Joico artists and educators, up to $5,000, as we honor the memory of one of our own. Francie Sorem was an electric personality, world class educator and loving friend to all at Joico, who sadly lost her battle with cancer this year. We dedicate the 2018 campaign in Francie’s name, so please join us as we celebrate your creativity on our social media platforms throughout the year. Together, we can make a difference!